About me

Hi I'm Julie, The Success Architect®

…and if you’re reading this you’ll know I’m a leadership and strategy coach. 

What you might not know is that I love chocolate, am rather partial to a glass of Malbec on a Friday evening and my favourite season is Autumn.

So usually I find my best days are in October, with a glass in hand sat by a roaring log burning stove and it’s probably why it’s the i3 Leadership Autumn Immersion events I look forward to the most.

I live on the outskirts of Birmingham in the UK with my wife Amira, our mysterious black cat Midnight, and our mischievous black Labrador, Inca. Life is rarely dull! 

You can be reassured by the fact that I’m a certified Marshall Goldsmith executive coach, a Business Psychologist and a seasoned and successful leader with board room experience. I’m also an accredited Strengths Profiler and a member of the Association for Coaching, adhering to their ‘Global Code of Ethics’.

In short, I’m a lifelong learner with a growth mindset!

I’m immensely proud of my i3 Leadership programme.  All the tools and strategies have been thoroughly tested during my 16 years leadership experience.

 If something worked I’d hone, practice and finesse the technique. And if it didn’t work? Well this is where you get to fast track and avoid my mistakes!

You can read more about i3 Leadership™ here.

You can explore my skillset further and see what my clients value about working with me by continuing to scroll.

And if you’re an action taker you can book your synergy call now and discover if the programme is right for you.

The Success Architect Julie Goddard with a glass of Malbec
The Success Architect Julie Goddard with her dog
The Success Architect Julie Goddard with her wife

My signature character strengths:

Icon for 'Creativity'


Icon for 'Love of Learning'

Love of Learning

Icon for 'Leadership'


Icon for 'Fairness'


Icon for 'Appreciation of beauty/excellence'

Appreciation of Beauty & Excellence

Character strengths are the positive parts of our personality that make us feel authentic and engaged. We possess 24 character strengths in different degrees, giving each of us a unique character strengths profile. 

Research shows that understanding and applying our strengths can help:

  • Boost Confidence
  • Increase Happiness
  • Strengthen Relationships
  • Manage Problems
  • Reduce Stress
  • Accomplish Goals
  • Build Meaning and Purpose
  • Improve Work Performance

Discovering what your strengths are via an online assessment is the very first exercise we do in i3 Leadership®, learning how to leverage these increases our motivational levels and our well-being benefits too. 

'Inspiring Excellence'

The Success Architect Julie Goddard FInstLM

‘Inspiring Excellence’ is my leadership motto,  guiding my professional life.

I’ve always strived for excellence driven by ‘my love of learning’.

As a mature student I chose not to listen to the tutors who told me I would never get into the University of Birmingham, one of the top redbrick universities in the UK.

Instead I sold my bed to buy the suit for my university interview and three years later graduated in the magnificent Great Hall with honours.

I now hold two masters degrees, the last one in Business and Organisational Psychology and guest lecture on Leadership and Resilience.

Who I work with...

I work with bright, successful professionals who are committed, curious and who tend to set very high standards for themselves, who, like you, want to be exemplary leaders. They may already be in a C-suite position, holding an exco seat, or aspiring to a senior position. 

I also work with forward thinking organisations who are purpose driven, mission lit and seek a different proven approach to embedding authentic leadership. 

If my ethos resonates with you, if you’re looking to reap the rewards which follow when you choose to invest in professional development I’d be delighted to talk further to you.

Why I do what I do...

I believe we all have a unique set of skills we can apply to help solve some of today’s pressing challenges and in this way we lead a more authentic and meaningful life. It is my mission to solve, ‘The 64% Challenge’ 

The Success Architect 64% Challenge. A row of disengaged workers sat bored, representing the 64% of the population not engaged at work.