About me

Hi I'm Julie, The Success Architect®
and creator of i3 Leadership®

…and if you’re reading this you’ll know I’m a business psychologist and leadership coach. 

What you might not know is that I love chocolate, am rather partial to a glass of Malbec on a Friday evening and my favourite season is Autumn.

So usually I find my best days are in October, with a glass in hand sat by a roaring log burning stove and it’s probably why it’s the i3 Leadership Autumn face to face events I look forward to the most.

I live on the outskirts of Birmingham in the UK with my wife Amira, our mysterious black cat Midnight, and our mischievous black Labrador, Inca and Bracken, our fox red Labrador pup. Life is rarely dull! 

You can be reassured by the fact that I’m a certified Marshall Goldsmith executive coach, a Business Psychologist and a seasoned and successful leader with board room experience. I’m also an accredited Strengths Profiler and a member of the Association for Coaching, adhering to their ‘Global Code of Ethics’.

In short, I’m a lifelong learner with a growth mindset!

I’m immensely proud of my i3 Leadership programme.  All the tools and strategies have been thoroughly tested during my 16 years leadership experience.

 If something worked I’d hone, practice and finesse the technique. And if it didn’t work? Well this is where your leaders get to fast track and avoid my mistakes!

You can read more about i3 Leadership™ here.

You can explore my skillset further and see what my clients value about working with me by continuing to scroll.

And if you’re an action taker you can book your discovery call now and discover if the programme is right for you.

The Success Architect Julie Goddard with a glass of Malbec
The Success Architect Julie Goddard with her dog
The Success Architect Julie Goddard with her wife

My signature character strengths:

Icon for 'Creativity'

Creativity

Icon for 'Love of Learning'

Love of Learning

Icon for 'Leadership'

Leadership

Icon for 'Fairness'

Fairness

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Appreciation of Beauty & Excellence

Character strengths are the positive parts of our personality that make us feel authentic and engaged. We possess 24 character strengths in different degrees, giving each of us a unique character strengths profile. 

Research shows that understanding and applying our strengths can help:

  • Boost Confidence
  • Increase Happiness
  • Strengthen Relationships
  • Manage Problems
  • Reduce Stress
  • Accomplish Goals
  • Build Meaning and Purpose
  • Improve Work Performance

Discovering what your strengths are via an online assessment is the very first exercise we do in i3 Leadership®, learning how to leverage these increases our motivational levels and our well-being benefits too. 

'Inspiring Excellence'

The Success Architect Julie Goddard FInstLM

‘Inspiring Excellence’ is my leadership motto,  guiding my professional life.

I’ve always strived for excellence driven by ‘my love of learning’.

As a mature student I chose not to listen to the tutors who told me I would never get into the University of Birmingham, one of the top redbrick universities in the UK.

Instead I sold my bed to buy the suit for my university interview and three years later graduated in the magnificent Great Hall with honours.

I now hold two masters degrees, the last one in Business and Organisational Psychology and guest lecture on Leadership and Resilience.

Who I work with...

At i3 Leadership®, we collaborate with forward-thinking organizations and passionate leaders who are dedicated to fostering environments of excellence and empowerment. Our clients include Head of HR and Learning and Development Directors seeking to enhance leadership capabilities, improve employee engagement, and cultivate a culture of compassion and purpose within their teams.

Each year, we also work with a number of select individual coaching clients.

Why I do what I do...

Every path begins with a catalyst—a moment of inspiration that fuels a commitment to a greater purpose. For me, that catalyst emerged from a deeply personal experience—one that ignited my mission to help elevate standards of leadership within the care home sector.

My professional direction in the realm of leadership development and positive psychology was profoundly shaped by my family’s experience adult care. Several years ago, my mother received a devastating diagnosis of early onset dementia. This shook our family to its core, propelling us into a world of uncertainty and heartache.

As we navigated the complexities of dementia care, my family and I embarked on a journey to find the right care home for my mother—a place where she could receive the compassionate care, dignity, and support she deserved. It was during this challenging period that I witnessed first-hand the profound impact of effective leadership and caregiving on the lives of residents and their families.

Tragically, shortly after finding a suitable care home, my mother suffered a stroke, necessitating more specialised care. Like many families in similar circumstances, we entrusted the healthcare system to provide the necessary support and care.

However, what ensued was a series of disappointments and heartaches. My mother was discharged from the hospital to a care facility chosen by the system, rather than by our family. Observing the repercussions of this decision on my mother’s well-being served as a poignant reminder of the critical importance of quality care and compassionate leadership within the care home sector.

Motivated by a desire to effect positive change and inspired by my mother’s resilience, I committed to use my skills to enhance standards of leadership within the care home sector.

As a business psychologist I have devoted myself to empowering leaders to cultivate environments where every team member feels valued, empowered, and fulfilled.

My mission is both simple and profound: to honour my mother’s legacy by advocating for excellence in dementia care and fostering environments where purpose flourishes, engagement soars, and every individual can live with dignity and grace.

At i3 Leadership®, our work transcends mere profession; it’s a calling—a relentless pursuit of quality, underpinned by the belief that by investing in people, we can transform organisations and, ultimately, enrich lives.

Join me on this journey of empowerment and transformation. Together, let’s redefine leadership in the care home sector and forge a future where every individual thrives.